Goldcorp

Challenge

Create a range of materials to communicate with Goldcorp’s audiences, both internal and external
Continually develop marketing projects and messages to help build the Goldcorp brand
To be responsive to the many needs of this prominent mining company

Creative that Sticks

Print advertisements communicating the key advantages of investing in Goldcorp
A corporate social responsibility campaign to express the ideals of this forward thinking firm
Tradeshow booth and materials for investor relations events

Results

A continuing client-agency relationship; Goldcorp has rewarded Red Label's commitment to excellent service and great creative with multiple projects
A series of communications materials that positively contribute to the Goldcorp brand

Full Story

One afternoon in April 2007, Goldcorp called Red Label with a request for a PowerPoint template. The project was small but important to Goldcorp. Every touch point needed to positively reflect the organization. After a successful first project, it wasn’t long before Goldcorp required more of what Red Label had to offer.

Goldcorp asked Red Label to develop a full page print ad for the mining firm's
corporate social responsibility theme. The company, a supporter of local communities and events, required the advertisement for its sponsorship of Festival Vancouver.

This ad became part of a much larger project for Goldcorp’s corporate social responsibility initiatives. Some of these communications were internal to the company and required folder development, among other materials. Red Label delivered a range of services through the ongoing campaign.
Since that first advertisement, Goldcorp has commissioned Red Label’s services for several ads featured in Prospectors and Developers Association of Canada (PDAC) brochures, the Vancouver Wine Festival and magazines.

Red Label has also developed event materials for Goldcorp, including a trade show booth and fact sheets:

Red Label values all of our client's projects, big and small. Whether it's as simple as a PowerPoint template or as complex as an advertising campaign, your request will receive our team's attention and dedication. If you want to learn more about our services or meet with us, feel free to pick up the phone and schedule a time with Red Label. Click the contact us button to send us an email.