Rocky Mountain Chocolate Factory

Challenge

Create a compelling brochure for the International Council of Shopping Centers conference at Whistler
Provide a taste of the Rocky Mountain Chocolate Factory experience
Communicate critical information to the audience in an easy to read format
Entice the audience into the stores to show why Rocky Mountain Chocolate Factory is a favorite among chocolate lovers and landlords alike
Finish the project on a tight timeline

Creative that Sticks

Design a brochure that fits inside the Rocky Mountain Chocolate Factory’s iconic “peak” box, alongside a sampling of the company's fantastic confections and a gift card
Photograph the company's two latest stores in Barrie and Cambridge Ontario to highlight the new store experience

Results

A satisfied client
Pairing the brochure and the chocolates increased retention of the marketing materials and reinforced the brand
Providing a gift card encouraged the audience to visit the Rocky Mountain Chocolate Factory stores, which are an integral part of the company's brand. The stores provide much more than great chocolate, with on-site candy making that makes customers feel like a kid in a candy store.

Full Story

Rocky Mountain Chocolate Factory first opened in Whistler, B.C. 20 years ago and has since grown to over 40 stores across Canada. As with all retailers, location is key to the success of the company's stores and the firm is always working to secure prime real estate for its next project.

The company commissioned Red Label to reach out to potential landlords at the International Council of Shopping Centers' annual event in Whistler. Red Label wanted to create a compelling message that would elevate Rocky Mountain Chocolate Factory's brand above its competitors.

Red Label's greatest challenge was to design marketing materials that would stick with the audience. Many brochures are simply tossed into the garbage just minutes after they are distributed.

The Rocky Mountain Chocolate Factory's "peak" chocolate box provided the perfect, cost effective solution. Red Label incorporated the box, an all-important component of the brand, into the conference package. The audience left the Rocky Mountain booth with a powerful incentive to take the package home, not to mention a memorable experience.

Tucked inside the box, the brochure featured two new stores that best capture the company's vision for its future. Red Label photographed both locations to capture the essence of the new storefronts. We also incorporated some existing shots of the product. The result was an attractive brochure that helped shopping centers determine if Rocky Mountain Chocolate Factory was a good fit for their space.

Red Label also included a gift card for the company's stores. The cards encouraged decision makers to visit the stores for the full Rocky Mountain Chocolate Factory experience. The card also allowed Rocky Mountain Chocolate Factory to track the success of the campaign.

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