Video

Video is the best medium for your message when face to face meetings are not possible. The combination of elements like 3D animation and motion graphics can drive home the key benefits of your brand. Our creative team has built videos for everything from training applications to tradeshows. Red Label has a detailed process to ensure the final product is a strong video:

Concept Development

In the creative development phase, art direction and script development chart a creative path. The voice-over script is developed and approved. Storyboards are tweaked and perfected.

Preproduction

In preproduction, scheduling and sourcing of onscreen and voice-over talent takes place. Scouting begins for locations and music is sourced or an original score is produced.

Production

All of the necessary footage is shot on location or in studio. Animation and graphical elements are developed. Possible voice-over talent is brought into the sound studio for recording and, if the video is interactive, the user interface and navigation are brought to life. The stage was set for success in the earlier phases of development and when production wraps, it's time to polish the piece to perfection.

Post-Production

All of the elements developed in production are brought together to create a multimedia masterpiece. Sound effects, music and voice-over are edited and timed into the video with animation and motion graphics. Post production is where the final edits are made and all earlier efforts are rewarded.

Quality Assurance

At Red Label we test, test and test again until we think the product is perfect. Only then do we hand it over to the client to review it themselves. Once the signoff is complete, Red Label will deliver a gold master DVD (or Blu-ray if shot in HD) disc of the production.