Aurum in Vancouver approached Red Label to design a comprehensive brand guide that would instruct employees and media channels about logo and style guidelines in order to streamline the design of creative materials and strengthen brand perception.


Red Label Vancouver designed a comprehensive brand guide detailing the use of Aurum’s logo and brand. Items covered in the manual included logo usage, appropriate branded colour palette, font styles, templates for printing, photography and graphic styles, and the writing tone. This new marketing tool helped streamline the creation and design of creative materials and resulted in the design of more consistent, impressive sales collateral.


The newly designed brand and style guide strengthened Aurum’s brand, resulting in better client response and sales.