Challenge

Red Label was approached to create an updated version of logo and a new style guide for Thurber Engineering. The company wanted an updated logo that would remain recognizable within their marketplace. Ideally, the new design would support the company’s established history, stability, and reflect their commitment to integrity. Additionally, the company needed to create a single document that would establish their brand style guidelines.

Solution

Red Label took Thurber’s original logo and gave it a simple but effective facelift. The new design focused on refining the color palette and updating the company font to better reflect their ideals. The T bar design is redefined to become taller and stronger. This strength and stability suggests the idea of reinforcement — one of Thurber’s main areas of expertise. Additionally, Red Label created a detailed brand and style guide to establish the rules governing use of the company logo and any other company imagery.

Result

Thurber was extremely pleased with the final results of the logo and continues to use the brand and style guide. Red Label maintains a strong and active relationship with Thurber and continues to provide them with creative and design expertise.