Simco Services Vancouver approached Red Label to design a comprehensive brand guide that would instruct employees and media channels about style guidelines in order streamline the design of creative materials and strengthen brand perception.
Red Label designed a comprehensive manual detailing style guidelines for Simco Services Vancouver. Items covered in the guide included logo design use, appropriate colour palette, font styles, templates for printing of designs, photography and graphic styles, even the writing tone.
The new business tool streamlined design processes, resulting in the development of more consistent, impressive sales collateral. Simco Services Vancouver reported greater client confidence in their brand that resulted in increased sales.