Red Label was approached by Sage to create brand design concepts for the launch of Simply Accounting, the most popular personal accounting software in Canada. Sage wanted to launch the exciting new product with something stylish and different. They wanted design concepts that would help establish the company as young and vibrant but still highly professional. Additionally, they wanted a look and feel that suggested a friendly, easy-going attitude.


Red Label created Claire, Bob, and Sue - the ‘Clouds in My Coffee’ characters. The ‘Clouds in My Coffee’ characters are Flash-based and each have a distinct personality and face specific accounting challenges. In addition to the characters, Red Label wrote, storyboarded, and produced an animated video called Clouds in my Coffee. The video tells the story of the three characters and showcases how Simply Accounting helped them overcome their accounting challenges.


The “Clouds in My Coffee” video has received thousands of views on Youtube and continues to draw attention. The cartoon characters have developed a life of their own and are now being used in POS displays, online campaigns, and are even in the entrance window of the Sage Canada offices.